Hooked Coffee Co was founded by entrepreneurs passionate about coffee and hospitality. We have since inception, turned mere coffee drinkers, into coffee lovers, and created beautiful spaces to share tasty meals that make you feel at home.

Coffee is my love language – Unknown

We proudly introduce Hooked Coffee Co Midstream as our next chapter.

Each of our restaurants or cafés have a unique personality and flare, however, they all share the embodiment of the Hooked lifestyle brand as well as the same passion for quality food, coffee, and service.

Our vision is to become the first word in hospitality, share happiness with extraordinary coffee, food, and service, and in doing so, contribute meaningfully to South Africa and the rest of the world.

Lastly, we want our family business to grow, prosper, and leave a legacy for our future generations.

Our mission is to continuously evolve and share our passion for coffee and food with the rest of the world by practicing, fostering, presenting, and educating the experience and art of coffee and food.

We strive and hope this passion, along with a fanatical pursuit of perfection will ensure you experience the difference.

Hooked aims to only make decisions that are best for all people, our customers and our employees, the environment, and the quality we produce.

And the name?

Well, our mission is to Hook our patrons from their first experience. The first bite, and the very first cup of our specialty coffee.